Eggletic launch preview.  Premium egg white protein for Europe.

European premium sports nutrition

Not whey. Not vegan. Egg white protein.

Meet Eggletic: a premium egg white protein line for athletes who want a clean, modern alternative to the usual protein categories.

High protein Complete protein Made from egg whites Contains egg Built for sport
Eggletic Pure egg white protein product
Eggletic Pure 100% Egg White Protein. The foundational formula.
EUR 34.95

The third category

The protein source most athletes forgot.

Whey is familiar. Vegan is established. Eggletic introduces egg white protein as a premium third option for shakes, recipes and daily training.

Whey

Popular, complete and dairy-based. A classic category for sports nutrition.

Dairy based

Vegan

Plant-based and dairy-free. Often blended for taste and amino acid profile.

Plant based

Why it works

Eggs already feel athletic. Eggletic makes that source convenient, premium and built for sport routines.

Clear and claim-safe

Product range

Egg white protein for every routine.

A full product family for shakes, training, travel and recipes. Final nutrition and allergen data must be verified before live sales.

Eggletic Pure product

100% Egg White Protein

Eggletic Pure

Pure, clean and foundational. The simplest way to enter the egg white protein category.

EUR 34.9524g protein
Eggletic Shake product

Daily Egg White Protein

Eggletic Shake

Smooth daily flavor, easy mix and a premium feel for repeat routines.

EUR 32.95Vanilla Cream
Eggletic Pro product

High Protein Formula

Eggletic Pro

Designed for serious training routines with a bold chocolate profile.

EUR 39.9530g protein
Eggletic Lean product

Light Formula

Eggletic Lean

A lighter strawberry-positioned formula for active lifestyle routines.

EUR 36.95Low sugar
Eggletic Ready product

Single Serve Sticks

Eggletic Ready

Ten stick packs for work, travel and gym bags. Mix anywhere, train anytime.

EUR 19.9510 packs
Eggletic Baking product

Recipes

Eggletic Baking

Protein for pancakes, waffles, oats and kitchen-friendly sport food.

EUR 29.95750g pouch

Why Eggletic

Because protein should not be a two-choice category.

For years, athletes chose whey. Then vegan protein became the alternative. But egg whites were always sport food: familiar, protein-rich and simple. Eggletic turns that source into a premium powder format for modern routines.

This is the point of the brand: not louder, not greener, not more complicated. Just a clear third protein option.

1. Familiar sourceEgg whites already belong in sport food. Eggletic makes them easier to use.
2. Powder convenienceNo pan, no fridge, no meal prep. Use it in shakes, recipes or on the go.
3. Complete proteinA simple claim-safe reason to understand the category quickly.
4. Premium positioningBlack, gold and clean European design instead of cheap supplement noise.

What makes it buyable

The simple reasons people understand fast.

The site sells by making a new category feel obvious, familiar and useful.

Not whey

For people looking beyond traditional dairy-based protein powders.

Not vegan

For people who do not want a plant-based protein blend.

Egg whites

A familiar protein source, turned into a modern sports nutrition format.

Daily use

Shakes, recipes, travel packs and bundles for repeat routines.

Bundles and retention

Built for higher order value.

Bundles, subscriptions and post-purchase offers are prepared for Shopify or Medusa integration.

Launch Bundle

Pure, Shake and Ready: the clearest starter set for the new category.

Subscribe & Save

Prepared frequencies: every 30, 45 or 60 days.

Cart Upsells

Add Ready stickpacks, shaker, second flavor or Baking pouch.

Launch social proof

Built around the review fields that actually matter.

These are placeholder review structures. Replace with verified customer reviews before launch.

★★★★★

"The category finally makes sense. I knew whey and vegan, but egg white protein feels like the missing third option."

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★★★★★

"The range is clear: Pure for basics, Ready for my bag, Baking for pancakes. Easy to understand."

Verified review placeholder
★★★★★

"It looks more premium than most supplement sites. The black and gold brand feels serious."

Customer quote placeholder

AI brand host

Meet Ella from Eggletic.

Ella is the transparent AI Brand Host for short-form education, product explainers and launch content. She never pretends to be a real person.

Opening line: "Ik ben Ella. AI Brand Host van Eggletic."

Main message: "Geen whey. Niet vegan. Egg white protein."

Disclosure: AI Brand Host by Eggletic.

How to use

Scoop. Water. Shake. Train.

Simple routines make a new category easier to understand and easier to buy.

01

Scoop

Choose Pure, Shake, Pro or Lean for your routine.

02

Water

Add cold water or your preferred drink base.

03

Shake

Mix in a shaker for a clean, convenient format.

04

Use

Drink it, take it with you or use Baking in recipes.

Questions before buying

Make the new category feel easy.

The strongest conversion move is clarity. No hype, no medical promises, no confusing science above the fold.

Is Eggletic raw egg?

No. Eggletic is positioned as egg white protein powder. Final production, ingredients, nutrition values and usage instructions must be verified on the finished product label.

Is Eggletic vegan?

No. Eggletic is made from egg whites. It is for people who want an alternative to whey and do not want a plant-based protein.

Is it dairy-free?

Egg white protein is not whey and does not come from milk. The commercial dairy-free claim must only be used after producer documentation confirms the final product and production environment.

Why not just eat eggs?

Eggs are familiar, but cooking them is not always convenient after training, at work or while travelling. Eggletic makes egg white protein easier to use as a powder.

Who is Ella?

Ella is Eggletic's transparent AI Brand Host for TikTok, Reels and short-form education. She is always disclosed as AI-generated.

Launch access

Europe has enough whey. Time for egg white.

Join the launch list for bundles, first product drops, early creator access and the first Eggletic recipes.

Static preview only. Connect Klaviyo, Omnisend or Shopify forms before collecting real signups.